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This wine product line not only brings the visual joyfulness onto the table in holidays but also physically brings fun through interaction between people and product.
The label design is inspired by material of vinyl and the tangram, a puzzle consisting of seven flat shapes which can be put together to form unlimited composition. By using the vinyl silkscreened with graphics as the material, the labels are naturally adhesive to the glass surface and can be attached back again after the removal.
The front label composed of seven dissected shapes and the back label are both made of vinyl which can be all removed. It allows consumers to treat the bottle as a blank canvas using their imagination and creating their desired artworks.
There are endless variations of themes out there which allows FESTIVINE WINE keep extending the product line in the future.
Lin Lin Fragrance
“Lin Lin” is a fragrance for women of young generation around age 21-35. It is designed to appeal women who live in the urban area but with natural spirit inside.
“Lin Lin” means “the shimmery water” in Chinese. The name is chosen to introduce the special attribute of this green fragrance, which is its subtly ever-changing notes. The movement of shimmer on surface of water is borrowed and interpreted a lot on this project in hope of visualizing the invisible dynamics of notes of the fragrance. Also, the silvery sound of “Lin Lin” reinforces the imagery of the flowing water and the spirit of young women.
In terms of form and structure, the bottle design started from the idea of using a sphere as a simple base and then subtly highlighting the cap with wavy details conveying the dynamics of water flow. It is designed to bring out the picture of gradually moving ripples being blown gently by the breeze on a quiet surface of the lake. The transparency of the glass straightforwardly reinforces the imagery of clear water.
In terms of graphical direction, the logotype with linear strokes is inspired by the gradual changing movement of the ripples, further enhancing the fluidity of notes. Gradient and the wiggly curves are repeatedly used as main graphic style to convey the changing movement of the water. The aqua and white colors are used to interpret the freshness of the nature.
Sunrise Valley Egg Packaging
Sunrise Valley is an innovative modular egg packing system, it is designed to target farmer’s market vendors, allowing consumers to purchase their desired number of eggs not just limited to a dozen or half a dozen.
The package is a combination of two systems: a sheet of perforated cardboard as outer package and corrugated units as inner supportive structure for holding eggs in place. To assemble the package, users first tear along the perforated cardboard depends on the quantities of purchase of eggs and then install the corrugated units in it.
The collapsible structure allows the packaging to be flattened for easy shipping and storage prior to being used and also saves space, making consumers’ recycling efforts more efficient. The inner corrugated paper board structure provides anti-shock function for protection, and the outer structure wrap for security and transport. The wavy shape of inner structure creates room and allows easy access for fingers to take eggs out.
The product has potential to be wholesaled in the supermarkets as long as the handle is flattened, making the packaging stackable.
All materials are made with 100% recyclable papers.
Lifoo Gourmet Food Gift Set
LIFOO® is a gourmet food product line inspired by a famous proverb of Chinese culture that has been well-known for thousands of years, which is "Firewood, rice, oil, salt, sauce, vinegar and tea. The 7 necessities to begin a day."
The proverb literally depicts the objects which are extremely ordinary but also extremely important that no family can live without for running daily life. I want to introduce this beauty of ancient eastern philosophy to the modern world by creating a product line and making it an universal idea that every individual in both eastern and western world can all resonate.
To interpret those 7 products in the proverb, LIFOO® contains 7 products as a gift set including toothpick, rice, corn oil, sea salt, soy sauce, rice vinegar & Oolong tea and each symbolizes passion, wealth, harmony, generosity, heritage, health and taste, which are all important characteristics that a good family should possess. With symbolic interpretations being introduced on the back panel of the packaging, LIFOO® becomes an inspiring and auspicious gift set for sending wishes to people in various occasions.
Apart from the verbal interpretation, when all the products are assembled, the whole packaging structure as a cylinder and also a perfect circle from the top view is designed to symbolize perfection. Meanwhile, distinct patterns on packaging for each product gather as a circle as well on the top panel, which further graphically enhance the imagery of perfection.
The verbal, structural and graphical approaches of LIFOO® are all used to visualize the good wishes and auspicious messages from the gift giver to their receivers.
Overall, LIFOO® is the product derived from the idea of an abstract ancient culture and being transformed into modern blessing.
ASKYR is a premium men's skincare brand based in Greenland. The project is for ASKYR gift set packaging including Facial cleanser, Scrub and Lotion. The logo, structure and graphics are inspired by the shape and color of iceberg.
The structure of the packaging can be transformed from a regular square box to a triangle-shaped display. The way of transformation is easy for staff to operate. When packaging is closed, the square form allows packaging to be stacked easily on the shelve. When it's opened, the triangle form not only delivers strong brand image as a marketing tool, but also allows access to products for consumers to touch, experience and test when the packaging is displayed. The tabs hold the packaging in place during display and closure without any extra glue.
The collection for Female consumers is designed with aqua green color to approach with soften image.
From both primary and secondary packaging structure to identity design and overall graphic style, ASKYR is designed in hope of achieving a comprehensive and consistent brand gestalt.
Donut Plant Identity Re-design
It is a re-design project for Doughnut Plant, a doughnut shop based in New York City known for its good quality ingredients used in product and the great diversity of innovative shapes and surprising flavors of doughnuts.
The re-design focuses on the strategies of revealing creativity and fine quality of the product and the corporation. The objective is to create a fresh look to impress new consumers and at the same time maintain the recognition of its original identity for current consumers.
SHAPE & FORM
Keeping the circular shape of its original logo, the new logo is as simple and modern. The filled-in stamp texture reveals the essence of its handmade quality and the exciting colors are used to bring out the fun and delightful aspects of product and company.
The complimentary colors are chosen to create strong and fresh imagery in hope of arousing interest and attention of more people. The two colors coexist together as the corporate colors and each are assigned to represent different meanings.
Orange: Extracted from color of the plain dough, orange represents the good quality of the product.
Blue: Though it's not usually related to food, blue represents the creativity, excitement and the surprises that Doughnut Plant always brings to its consumers.
PiqueNique Hills Cheese
PiqueNique Hills is a product line of fine artisan cheese handcrafted in Vermont. There are 3 types of cheeses, Crottin de Chavignol, Bleu d’Auvergne & Tome au Marc.
PiqueNique Hills is inspired by the concept of having picnic in the city, conveying the modern & casual atmosphere at the same time. It is a delicate, high-end product designed to bring the meadow to consumers’ mind & release their imagination of cheese. The paper wrap can be used as a pad for the jar when the packaging is opened or for cheese when slicing and serving, depicting the imagery of having picnic and sitting on the picnic blanket.
Compared to most of the current packaging for straws which are usually just regular rectangular boxes and becomes useless right away after purchase, StraW is a multi-functional packaging made of a single sheet of paper that is designed with two purposes in mind that serves to create a better user experience.
First, during usage, the piece of paper structure should be lowered to the bottom where it spreads outward as a stand that not only holds the contained straws together, but also automatically creates empty spaces between each individual straws that allows easier access for multiple users during various occasions. Also, the packaging forms an interesting yet beautiful silhouette that accompanies the straws which makes it a pleasant to look at on the dining table.
TONGO, a multi-purpose modular container system designed as plates for any occasion especially for parties where people gather, comprises 7 related shapes as well as 3 proportional heights that allow endless combinations and arrangements. The modular units can be stacked vertically or be arranged horizontally.
The brand identity was inspired and designed based on the modular attribute of products. Since TONGO is not a static but an dynamic product line that allows all kinds of usages, the identity plays a role in reinforcing its diversity and flexibility. 6 variations of logo and pattern applying on stationary, flyer and packaging convey the various possibilities of TONGO. The vivid colors are used for bring out the joy and playfulness.
2014 New Year Card
This side project, the New Year Card 2014, was made of wasted printouts of my school assignments came out from a semester which were supposed to become trashed. The goals are not only to give second life to the useless printouts but also to save the money from buying mass-produced and relatively boring gift cards in the market.
Without using any single new sheet of paper, every card was handmaded with reused paper then became an unique collage with both textures of various paper stocks and the texture of the ink stamped by a carved lino, providing the one-of-a-kind experience of crafts to receivers.
OMU Cosmetic Packaging
OMU, the cosmetic line produced in Surname, South America, utilizes natural ingredients derived from Suriname's indigenous tropical flora.
Inspired by the water of the rain forest which gives birth to beautiful flowers, the concept of moisture conveys the imagery of the origin of natural ingredient, the rain forest, and the beauty that OMU will bring to the women.
The rounded, wiggly strokes of both the symbol and logotype were designed for conveying the curves of the river in rain forest & for reinforcing the fluidity of the water imagery.